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Research papers

Using cumulative pretest experiences to improve the effectiveness of radio commercials

The work reported here is based on a pretesting procedure developed by Radio Recall Research of Homdel, New Jersey, U.S.A. and analyzed by Drs. Sard and Sewall, Over the years pretested radio commercials have been classified on a wide variety of...

Catalogue: Seminar 1983: Effective Advertising- Can Research Help?
Authors: Dan Sarel, Murphy Sewall
June 15, 1983
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Citation

Sarel and Sewall (1983a, June 15). Using cumulative pretest experiences to improve the effectiveness of radio commercials. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/using-cumulative-pretest-experiences-to-improve-the-effectiveness-of-radio-commercials